Mastering Online Reviews: Strategies for Google, Yelp, and Beyond

By Brian

Ah, Yelp. On the one hand, the Internet's most helpful resource for reviews of restaurants, hotels, and service providers. On the other hand, an unpredictable and capricious pain point for businesses. Read More

3 Steps For Behavioral Health Brand Success on Social Media

By Brian

In this article, we’re going to briefly explore three key strategies for strengthening your social media presence in a way that will impact your bottom line. Read More

Podcast: Brad Greenstein, Principal, Recovery Associates

By Brian

Brad Greenstein joins the Cardwell Beach Recovery Marketing Podcast to discuss his work advising behavioral health brands through the COVID-19 pandemic and beyond. Read More

How to Get Started With A Crisis Response Plan

By Brian

How can you keep your services running even in the face of uncertainty? We’ve put together a checklist to get started right away. Read More

Executive Overview: Increasing Treatment Center Lead Volume in Addiction & Mental Health

By Brian

You’ve built a strong treatment business that helps people recover from addiction, substance abuse, and other behavioral health challenges. Congratulations—you’ve already accomplished the hardest step in this guide. So why read on? Well, if you’re like one of the hundreds of treatment center executives we’ve helped, you’re stuck. You know you need to grow, but you don’t want to cut back on the high-quality services you provide and become yet another cookie-cutter treatment provider. At the same time, if you continue with the status quo, larger and better-funded providers will quickly overwhelm your market. Take a deep breath, we’re here to help. Let’s dive in with a series of actionable steps you can put into place in the next few weeks alone. Read More

3 Strategies For Pre-Qualifying Your Clients’ Insurance

By Brian

For most addiction treatment clients, the single biggest barrier to choosing a treatment provider is cost. Luckily, insurance providers are often able to soften the financial blow, stepping in and covering important recovery services including detox, residential, and outpatient care. Read More

5 Reasons to Choose Bing for PPC Advertising

By Mark

It’s an eternal question for anyone who uses the Internet: which search engine do you use? Read More

Why Different Ad Visuals Work Best For Different Genders

By Brian

You know the old adage "a picture is worth a thousand words." In addiction treatment marketing, sometimes that adage is especially true when you're searching for clients of different genders. Read More

"Our experience with them has been outstanding."

— Terry K., President & Founder PCH Treatment Center

"They captured our philosophy and essence better than I could have imagined."

— Steve M., CEO, People Inc.

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