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Paid Advertising

Precision Meets Creativity in Our Approach to Advertising for Recovery
In the recovery industry, reaching the right audience at the right time is critical. Paid advertising, encompassing paid search, paid social, and display ads, provides powerful and immediate ways to connect with individuals actively seeking help. Our expertise ensures your center is visible where and when it matters most.
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Strategic Paid Advertising in Recovery: Merging Creativity and Precision

Paid advertising in the recovery industry demands a careful and strategic blend of art and science. It’s about more than just creating persuasive ads; it involves crafting compelling messages that resonate deeply with your audience while simultaneously optimizing those ads for maximum impact across various channels. This means leveraging data-driven insights to fine-tune your targeting, placement, and timing, ensuring that your ads reach the right people at the right moments. By balancing creativity with analytical precision, you can achieve powerful results that drive meaningful engagement and conversions.

Paid Search Advertising

Paid search remains a cornerstone of our approach, allowing us to connect with individuals actively searching for help. Given the competitive landscape, our PPC strategies ensure that your center stands out, reaching those who are most in need at the right moment.

Paid Social Advertising

Advertising for recovery centers on platforms like Facebook and Google has strict limitations, especially regarding tracking pixels. Even with the required LegitScript certification, using tracking pixels can result in account bans. To navigate these challenges, we’ve developed innovative strategies that bypass the need for tracking pixels. By focusing on hyper-local targeting, we saturate the area around your facility with ads that differentiate your brand and provide valuable content. This approach reduces cost per acquisition and enhances lower funnel channels like paid search, all while keeping your campaigns compliant and effective.

Display Advertising

Display ads allow us to create a broader awareness of your brand, often serving as the first touchpoint in a potential client’s journey. We strategically place these ads across relevant websites and platforms to maximize visibility, even when traditional targeting methods are limited. Our approach to display advertising focuses on engaging creatives that resonate with your target audience, ensuring they remember your center when the need arises.
Proven Strategies

Premium Paid Advertising at CB Recovery

We specialize in driving high-quality traffic through expertly managed paid search, paid social, and display campaigns. With a deep understanding of the recovery industry, we ensure that every dollar of your ad spend is optimized for maximum impact. Our campaigns are data-driven, AI-enhanced, and fine-tuned by years of experience.
Targeted Advertising
Ad Spend Optimization
Negative Keyword Strategy
Landing Page Excellence
Compliance & Ad Policy Guidance
Call Tracking & Attribution
Innovative Campaign Strategies
Roadmaps & Audits

Targeted Advertising

In the recovery industry, reaching the right audience at the right time is essential. Our targeted advertising strategies leverage data and precision targeting techniques to ensure your message reaches those who need it most. By combining audience insights with custom-tailored campaigns, we help you connect with potential clients based on location, demographics, interests, and behaviors. This approach not only enhances the effectiveness of your ads but also improves the return on your advertising spend.
Geo-Targeting
Behavioral Targeting
Demographic Targeting
Custom Audiences
Advanced Targeting Strategies
Overcome these common pain points:
Increase Lead Quality
Improve ROI
Reach Local Audiences
Reduce Cost Per Acquisition
Enhance Ad Relevance
Reconnect with Prospects

Ad Spend Optimization

Maximizing the return on your advertising investment is crucial, especially in the highly regulated recovery industry. Ad spend optimization focuses on getting the most out of your budget by refining targeting, adjusting bidding strategies, and continuously monitoring campaign performance. Our approach ensures that your ads are reaching the right people at the right time, without wasting valuable resources. Through data analysis and strategic adjustments, we help your campaigns achieve better results at a lower cost.
Smart Bidding Strategies
Budget Allocation
Performance Monitoring
Eliminating Wasteful Spend
Data-Driven Adjustments
Overcome these common pain points:
Reduce Wasted Ad Spend
Improve ROI
Adjust to Changing Market Conditions
Optimize Campaign Efficiency

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the recovery industry, helping you avoid irrelevant searches and ensure your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget. This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Landing Page Excellence

A well-designed landing page is critical for turning ad clicks into conversions. In the recovery industry, your landing pages must not only capture attention but also build trust quickly and guide users toward taking action. Our approach to landing page excellence combines visually compelling design, clear messaging, and strategic calls-to-action to maximize engagement. With years of experience crafting high-converting landing pages, we ensure your visitors are met with a seamless experience that aligns with your campaign goals and drives meaningful results.
Conversion-Focused Design
Compelling Messaging
Message Match
Strategic Call-to-Actions (CTAs)
Mobile Optimization
Fast Load Times
Overcome these common pain points:
Improve Conversion Rates
Align with Campaign Goals
Reduce Bounce Rates
Enhance User Trust

Compliance & Ad Policy Guidance

In the highly regulated recovery industry, adhering to advertising guidelines is critical for running effective and compliant campaigns. We specialize in navigating the complex landscape of ad policies across platforms like Google and Facebook, ensuring that your campaigns meet all legal and platform-specific requirements. From obtaining LegitScript certification to managing sensitive content, our compliance strategies help you avoid ad rejections and account suspensions. By partnering with us, you can run campaigns confidently, knowing they align with both industry regulations and ethical standards.
LegitScript Certification Support
Policy-Compliant Ad Creation
Sensitive Content Management
Ad Account Protection
Overcome these common pain points:
Avoid Ad Rejections
Prevent Account Suspensions
Gain Certification for Ads
Stay Ahead of Changing Policies

Call Tracking & Attribution

In the recovery industry, phone calls are often the most valuable conversions. Our call tracking and attribution solutions ensure you have full visibility into how your ads drive calls and conversions. By using platforms like CallTrackingMetrics and CallRail, we can track every call back to its original ad source, giving you a clear picture of campaign performance. Offline conversions are synced automatically, allowing for seamless reporting and optimization. Additionally, we utilize lead scoring to assign values to calls based on quality, helping you prioritize and better understand the impact of your advertising efforts.
Comprehensive Call Tracking
Offline Conversion Syncing
Lead Scoring
Detailed Attribution
Performance Reporting
Overcome these common pain points:
Track True ROI By Channel
Increase Conversion Rates
Improve Lead Quality
Gain Deeper Campaign Insights

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the recovery industry, helping you avoid irrelevant searches and ensure your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget. This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Innovative Campaign Strategies

Our advanced strategies focus on continuous optimization and leveraging cutting-edge AI tools to ensure your ads consistently outperform the competition. With our proprietary AI search term analysis tool, we provide deeper insights into keyword performance, helping to refine your targeting and boost conversions. This data-driven approach, combined with iterative testing, allows us to fine-tune campaigns in real time, ensuring your ads stay relevant and effective. Our process maximizes your return on investment (ROI) by continuously adapting to market trends and consumer behavior, making sure your ads perform at their best.
AI-Powered Optimization
Dynamic Ad Adjustments
Predictive Analytics
Smart Bidding Strategies
Iterative Testing
Overcome these common pain points:
Refine Search Term Targeting
Stay Competitive in a Shifting Market
Reduce Manual Adjustments
Maximize Long-Term ROI

Negative Keyword Strategy

Our curated negative keyword strategy is built on years of experience in the recovery industry, helping you avoid irrelevant searches and ensure your ad spend is focused where it matters most. With a pre-existing list of industry-specific negative keywords, we eliminate non-converting traffic from the start, saving you time and budget. This approach ensures that your ads are only shown to high-intent users, improving the overall effectiveness of your campaigns. As your campaigns grow, we continuously refine and expand the list to keep your strategy up to date with evolving trends.
Curated Industry-Specific Lists
Refined Targeting
Ongoing Optimization
Improved Lead Quality
Budget Maximization
Overcome these common pain points:
Leverage Proven Industry Insights
Reduce Wasted Ad Spend
Save Time and Resources
Increase Lead Quality

Comprehensive Paid Ads Roadmaps & Audits

Our advanced strategies focus on continuous optimization and leveraging cutting-edge AI tools to ensure your ads consistently outperform the competition. With our proprietary AI search term analysis tool, we provide deeper insights into keyword performance, helping to refine your targeting and boost conversions. This data-driven approach, combined with iterative testing, allows us to fine-tune campaigns in real time, ensuring your ads stay relevant and effective. Our process maximizes your return on investment (ROI) by continuously adapting to market trends and consumer behavior, making sure your ads perform at their best.
Paid Advertising Roadmaps
Ad Performance Audits
Data Gathering & Analysis
Competitive Analysis
Targeting Opportunities
Projections & Planning
Overcome these common pain points:
Identify Campaign Inefficiencies
Plan for Long-Term Success
Optimize Targeting
Stay Competitive in the Market
Forecast Performance and Budget
WHO WE SERVE

Our Behavioral Health Marketing Expertise

Addiction Treatment

Empowering recovery through targeted, ethical, and effective marketing solutions.

Drug Rehab

Connecting individuals with specialized drug rehabilitation services for comprehensive care.

Sober Living

Ensuring continuous occupancy and support for sober living facilities through strategic marketing initiatives.

Outpatient Services

Guiding clients to outpatient services that support their ongoing journey to recovery and wellness.

Behavioral & Mental Health

Promoting mental health services that foster long-term stability and improved quality of life.

Inpatient/ Residential

Driving awareness and engagement for residential treatment programs to ensure lasting recovery.

Detox

Enhancing visibility for detox programs to facilitate safe and effective initial recovery stages.

PHP/IOP

Supporting partial hospitalization and intensive outpatient programs with targeted marketing strategies for sustained recovery.

Addiction Treatment

Empowering recovery through targeted, ethical, and effective marketing solutions.

Drug Rehab

Connecting individuals with specialized drug rehabilitation services for comprehensive care.

Sober Living

Ensuring continuous occupancy and support for sober living facilities through strategic marketing initiatives.

Outpatient Services

Guiding clients to outpatient services that support their ongoing journey to recovery and wellness.

Behavioral & Mental Health

Promoting mental health services that foster long-term stability and improved quality of life.

Inpatient/ Residential

Driving awareness and engagement for residential treatment programs to ensure lasting recovery.

Detox

Enhancing visibility for detox programs to facilitate safe and effective initial recovery stages.

PHP/IOP

Supporting partial hospitalization and intensive outpatient programs with targeted marketing strategies for sustained recovery.
Our Approach

Why Choose CB Recovery for Your Marketing Needs?

There is no silver bullet in marketing. Achieving success requires doing many things well, consistently, and without breaking the bank. We believe that effective marketing is a balanced blend of strategies, much like a well-diversified investment portfolio. However, we know that over-diversification can dilute your impact. That's why we focus on the right mix of tactics tailored specifically to your needs.

The CB Recovery Difference

Integrated Approach

We offer a comprehensive range of services, from paid search advertising and SEO to content creation, websites, videos and branding. This integration ensures a unified marketing strategy with more cohesion and less waste.

Specialist Expertise

Our team consists of real human specialists and cutting-edge tools, providing you with expert knowledge and precise execution across all marketing channels. You will always get the A team because that’s all we’ve got.

Cost-Effective Solutions

With CB Recovery, you don’t have to worry about the high costs associated with building an in-house team. We offer a fixed, no-surprises flat fee, giving you access to a dynamic, flexible, and collaborative team at a fraction of the cost.

Focused Strategy

We believe in the power of focused investment. Our approach ensures that each marketing dollar is spent wisely, maximizing your ROI without unnecessary expenditure.

Consistency and Precision

Success in marketing comes from consistent and precise efforts. Our team works tirelessly to ensure that every campaign is executed flawlessly, driving the results you need to grow your business.

Momentum Starts Here

Build Your Census
Boost Your Online Presence
Qualified Leads in Under 30 Days
Book a Conslutation
industry Experience & Results

Why Choose CB Recovery?

Hundreds of behavioral health brands have trusted their marketing strategy to our team. Find out why our proven process has worked for them.
We bring proven industry expertise to our strategy, plus a reliable road map that's been shown to work. Curious about how this could work for you? Book a free consultation to get started or check out some of our case studies.
More than a decade of behavioral health brand experience
Expertise in all sizes of brands, from startups to national presences
Deep bench of marketing experts well-versed in the industry
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Ad Spend Managed
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Campaigns Created
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Avg. Cost per Lead
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Avg. Lead Conv. Rate
Some of Our Happy Customers
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There's never been a better time to start working with our team to elevate your behavioral health brand.
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You'll connect with a member of our team who knows your industry. We'll review a series of questions about your marketing strategy and long-term goals, as well as answer questions you may have about our process.
Our team was born in Brooklyn over a decade ago. Today, we are spread across the United States, with major hubs on the East Coast and West Coast. This nationwide presence allows us to offer localized insights and broad expertise.
Absolutely! You can subscribe to our weekly marketing tips newsletter, tailored specifically for behavioral health centers. This way, you’ll receive ongoing insights and updates that can help you refine your strategy at your own pace. When you're ready, you can reach back out to us at any time.
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